Shampoo Ads now say ' with love from Japan'

Times they are a' changing. And why not. Tsubaki, the latest shampoo hit from cosmetics maker Shiseido Co., show famous Japanese women and an unusually direct slogan: "Japanese women are beautiful." Advertisers are catching on to this fact and featuring Japanese models going against the trend of typical glamorous blondes.

                                             

Japanese women are starting to feel comfortable in their own skins and are starting to have confidence in themselves. Increasingly more and more role models are being found in their ranks, and the Western world especially find Japan and all things Japan to be cool. That is evident in the near global popularity of sushi, "manga" comic books, "anime," kimono and other elements of Japanese culture.

Yu Aoi - Shiseido TSUBAKI 2007 from sorimachi takashi on Vimeo.

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